Simply put, you can either make or break your customer base. By investing time and finances in user experience and user interface design processes, you make sure that your products and services create fewer problems, increase user involvement, maximize their usability and functionality and create a strong bond between your customers and your company.
By designing your products to be easy to use and give pleasure to the users throughout the customer journey, you make it possible to establish and keep on developing the unique relationship between your brand and your clients. It also allows you to continuously improve your products and further please your customers in the fast-changing circumstances.
Creating seamless user interactions is like adding just the right amount of salt in your delicacies. The eaters should neither feel there is not enough salt nor that there is too much of it. They should absolutely not even think about salt, but just feel the perfect combination of different tastes and textures and be blown away without even noticing.