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UI/UX DESIGN

People ignore design that ignores people.  – Frank Chimero

What is UI/UX Design?

UX Design refers to User Experience Design, while UI Design stands for User Interface Design

User experience (UX) is a sum of a person’s interaction with a particular product, system or service. It includes the emotional, practical, meaningful and valuable aspects of user-product interaction. 

User Interface (UI) is the means by which the user and the product, computer system or a service interact and communicate. In particular it is the use of design, software and devices in order to create a positive user experience (UX).

UI vs UX

UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse. — Dain Miller

Both elements are crucial to a product or service and its development. User experience and user interface work very closely together but have nevertheless different roles to play as they refer to different aspects of the product development process and the design discipline.

Let’s take a closer look at what is actually meant by these terms and why you want your products and services to be designed accordingly.

User Experience (UX) Design

Generally speaking, the main goal of user experience design is to create products and services that provide meaningful and relevant experiences to customers. The user experience design process includes acquiring and integrating the product, including aspects of branding, design, usability and functionality.

Basically, you don’t want just your product to be of great value, but also the whole process of searching, purchasing and using it. As well as the process of customer service, feedback and remarketing.  

Our user experience designers will evaluate how users feel about your products and services combining market research, product development, strategy and design in order to then create tailored seamless designs to improve the customer interactions and the overall user experience.

User Experience (UX) Design

Generally speaking, the main goal of user experience design is to create products and services that provide meaningful and relevant experiences to customers. The user experience design process includes acquiring and integrating the product, including aspects of branding, design, usability and functionality.

Basically, you don’t want just your product to be of great value, but also the whole process of searching, purchasing and using it. As well as the process of customer service, feedback and remarketing.  

Our user experience designers will evaluate how users feel about your products and services combining market research, product development, strategy and design in order to then create tailored seamless designs to improve the customer interactions and the overall user experience.

User Interface (UI) Design

User Interface designers, on the other hand, focus on the technical side of user interaction to maximize the user experience, usability and functionality. They are often designers for machines and software, such as computers, home appliances and other electronic devices and technological systems.  

Our UI designers focus on human-computer interaction and create pleasing technological interfaces. By keeping the needs of the user at the heart of our UI design process, we design appealing products and services that are easy to access and pleasurable to use.

How important is UI/UX Design?

Simply put, you can either make or break your customer base. By investing time and finances in user experience and user interface design processes, you make sure that your products and services create fewer problems, increase user involvement, maximize their usability and functionality and create a strong bond between your customers and your company.

By designing your products to be easy to use and give pleasure to the users throughout the customer journey, you make it possible to establish and keep on developing the unique relationship between your brand and your clients. It also allows you to continuously improve your products and further please your customers in the fast-changing circumstances. 

Creating seamless user interactions is like adding just the right amount of salt in your delicacies. The eaters should neither feel there is not enough salt nor that there is too much of it. They should absolutely not even think about salt, but just feel the perfect combination of different tastes and textures and be blown away without even noticing.

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