What is SEO?
Search Engine Optimization (SEO) is the process of increasing the quality and quantity of content and technology on your website in order to improve your ranking in search results. Basically, it is making sure that you have and continue to create the best possible combination of EVERYTHING on and around your website.
Google and its Machine Learning have been continuously developing over more than a decade. It has become a highly elaborated system willing to be the best possible partner for both businesses and customers. You cannot trick that system by stuffing your texts with keywords or using any other Black Hat SEO Tactics. Instead, you have to get to know it and work together with it. For that very reason you have to keep on developing yourself as the system you are working with continues to develop.
Just like your house – it is not enough to just build it and clean it once, but to maintain it and improve it while it’s already there.
Similarly, SEO is a continuous process. Not only a process that ends with a perfect SEO, furthermore a process that maintains the perfect SEO.
Why do you need SEO services?
Let’s elaborate on the house metaphor a bit – say you have a house. Now, you are planning to host a really cool and relaxing house party! What do you do when you’re expecting some visitors to come and spend a nice time there? You clean it, you make it look nice, let some fresh air in and make sure you have enough good snacks, some nice drinks and interesting activities to keep the guests engaged and amused.
Now let’s say you have a website. Likewise, you are expecting a lot of visitors to come and look around, make themselves feel good and get engaged with whatever it is that you are contributing or selling on your website. So what you do to make it happen is actually exactly the same. You clean it, refresh it and make sure you have enough interesting information to consume and content to engage with.
Thus – SEO is like keeping your house clean so that people can come, stay, get inspired and take actions on your website. Never forget that your customers are actual people who are looking for a solution to a certain problem. So be it your website, your products or both – you want it to be the answer they are searching for.
Why do you need SEO Services?
Let’s elaborate on the house metaphor a bit – say you have a house. Now, you are planning to host a really cool and relaxing house party! What do you do when you’re expecting some visitors to come and spend a nice time there? You clean it, you make it look nice, let some fresh air in and make sure you have enough good snacks, some nice drinks and interesting activities to keep the guests engaged and amused.
Now let’s say you have a website. Likewise, you are expecting a lot of visitors to come and look around, make themselves feel good and get engaged with whatever it is that you are contributing or selling on your website. So what you do to make it happen is actually exactly the same. You clean it, refresh it and make sure you have enough interesting information to consume and content to engage with.
Thus – SEO is like keeping your house clean so that people can come, stay, get inspired and take actions on your website. Never forget that your customers are actual people who are looking for a solution to a certain problem. So be it your website, your products or both – you want it to be the answer they are searching for.
When do you need SEO specialists?
We all could do nearly anything ourselves, including SEO. But as soon as you realise that SEO is a long term web maintenance service with a very wide range of expertise and activities that require a whole lotta working hours, you might want to consider having some experts working for you.
Specially when you need a high performance website, have limited time and you value quality. If that’s the case and you are still reading this, thumbs up, cause that means you’ve found some dope SEO specialists, who can do the job for you.
It’s almost like someone making sure that no pipes are dropping in your house and that it’s always clean and ready to host a party for any number of visitors that feel attracted to come around at any given time.
Consider working with SEO specialists to make sure that:
you create the most relevant and valuable content for your site;
the keywords used on your site address the right audience at the right time;
your site has excellent user-friendliness;
your site performs well and fast enough for comfortable use;
the technology and development of your site match with the requirements of the search engines (to get the best possible ranking in the search results);
your site performs well and looks good on any device (desktop, mobile, tablet).
BluCloud as your long term SEO partner
Just as any other relationship, we will start our partnership with you by getting to know each other.
Firstly, we will have a personal meeting and a conversation with you about your goals, target audience and keywords you are already using for better rankings in organic search (in case you are already using some).
Secondly, we will take a look at your company/project and your competition. This will help us to find out which SEO services will need to be included in your SEO Starters’ Package. Furthermore, that will help us to calculate how much time and money is required monthly to bring you to the first page of Google Search and more importantly to keep you there.
Finally, you will receive an offer with our personalised SEO Starters’ Package and monthly SEO Maintenance services including all the details about our partnership and analysis about your company’s potential growth.
Technical & content optimization on your website
Research & creating high quality content
Creating the authority (E-A-T) in your industry
SEO & online marketing consulting
The BluCloud HIGH 5 SEO Strategy
1. High Ranking in Search Results >
Searchers find you on the first page
2. High Traffic >
Searchers click and visit your site
3. HQ Content >
Searchers are engaged with your highly valuable content and spend time on your site
4. HQ User Experience >
Searchers find it easy, logic and comfortable to navigate on your site
5. High Conversion Rate >
Searchers take expected action (CTA)
