What is copywriting?
Copywriting, by definition, is writing texts for the purpose of advertising or other forms of marketing. The product of copywriting is called copy, it is a written content that aims to increase brand awareness and persuade a consumer to take a particular action.
Copywriting as an occupation has quite a long history that dates back to when the first printed papers were distributed on the streets.
Copywriting has developed together with marketing in general, cause the new channels for printed and online media require new types of copy.
A copy can be short or long, there are various channels and mediums that require a certain kind of written content.
Storytelling – tell to sell
As marketing has made the shift to focusing on selling emotions, feelings and lifestyles instead of just a particular product without a specifically emphasized context around it, copywriting is also called storytelling.
We as customers just love to hear stories and sense feelings behind products – it gives us hope of experiencing the same kind of emotions as soon as we purchase that particular product or service.
Good stories can move people to take action.
Storytelling – tell to sell
As marketing has made the shift to focusing on selling emotions, feelings and lifestyles instead of just a particular product without a specifically emphasized context around it, copywriting is also called storytelling.
We as customers just love to hear stories and sense feelings behind products – it gives us hope of experiencing the same kind of emotions as soon as we purchase that particular product or service.
Good stories can move people to take action.
Expert copywriting – telling a captivating story
Today, businesses need online copy for their Websites, Blogs, Newsletters, e-Commerce sites, online Ads, Press releases and Social Media. Each channel has its specific requirements – a text within a Blog post is mostly rather long, for Social Media, on the other hand, you need written content that captivates a story within just around 100-200 characters.
Whichever channel you are using, we are working with specialists that will fit a story around your product into as many characters as your specific marketing channel requires.
Building trust with your copy for a better customer experience
As the digital era develops we have seen a lot of changes in the way written content works. We saw the time where empty Promises were sitting on the throne, we saw the time, where valuable Content was the King and we are shifting into the time where Trust is getting the highest votes.
It is no longer a question of producing a text that will just sell something and then forget about the consumer. Every online seller should consider the value of the product and the content that surrounds it to build real trust in the company and its services.
In other words, you should not just write something that is appealing and includes a promise, but you really have to win and keep the trust of the customer. If you cannot prove your expertise and authoritativeness through various diplomas then do it with experience and by being genuine.
The better the customer experience, the better your business! Only create to make them happy!
Building trust with your copy for a better customer experience
As the digital era develops we have seen a lot of changes in the way written content works. We saw the time where empty Promises were sitting on the throne, we saw the time, where valuable Content was the King and we are shifting into the time where Trust is getting the highest votes.
It is no longer a question of producing a text that will just sell something and then forget about the consumer. Every online seller should consider the value of the product and the content that surrounds it to build real trust in the company and its services.
In other words, you should not just write something that is appealing and includes a promise, but you really have to win and keep the trust of the customer. If you cannot prove your expertise and authoritativeness through various diplomas then do it with experience and by being genuine.
The better the customer experience, the better your business! Only create to make them happy!
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