DIGITAL TRANSFORMATION CONSULTING

When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar. – George Westerman

What is Digital Transformation?

Digital Transformation is the implementation of new, fast and frequently changing digital technology to simplify the process of your business and improve the customer experience.

The main goal of digital transformation is to find new competitive advantages and capabilities to make a company meet the modern fast pace business and market requirements and secure future growth.

The difference between digitization, digitalization and digital transformation

There was a time where sticky notes and paper documents were used to build successful companies. After the computers became mainstream in the 90s, the whole field of business moved to digitization. That brought no change in the way we do business or take care of customer service. We still did the exact same things, just digital. That is to say, instead of a piece of paper we now have a Word or an Excel document with the exact same information, purpose and the way of using it.

As the next step, we came to digitalization by using already existing digital data to simplify the way we work with it. The change that came by digitalization is that the whole process of doing business and keeping accounting became more efficient and much faster. But it still didn’t bring much of a difference.

In the new, faster and more efficient circumstances that the new technology has to offer, the need for a change of how we do business, became relevant. Now we started to look for ways to really improve customer experience by creating digital solutions that give value to every customer interaction. That process of creating interactive digital solutions in order to use the existing data in a new, more relevant way, is called digital transformation.

Better Customer Experience through Digital Transformation

Adapting your business to new digital technologies will offer your prospects and longtime customers a way better customer experience and eventually ensures their loyalty.

As we as consumers are getting more and more used to digital solutions across industries, they become an obvious part of our overall customer journey. Therefore, we expect similar convenient solutions from every company that we come across. If a service provider is not capable of providing a satisfying positive experience and personalized customer service, we will move on to the next one.

Today, everything from pizza delivery to giving our vote in elections is made conveniently digital. The process of digital transformation will create and integrate digital solutions to your business in order to offer a personalized positive experience throughout the whole customer journey.

Better Customer Experience through Digital Transformation

Adapting your business to new digital technologies will offer your prospects and longtime customers a way better customer experience and eventually ensures their loyalty.

Who benefits from going through Digital Transformation?

Digital Transformation impacts every industry. Whether your business generates revenue through digital media, client services or physical goods, the only way for it to sustainably grow is through adapting it to technological innovations. Welcome to the future.

The customers are expecting the companies they do business with to interact with them through their preferred channels in a personalized manner. Yes, we all have at least one friend who never gets tired of convincing us to believe that all of the new technology is created just to take control over humanity and that we should keep as far away from it as possible. But the rest of the people, which happens to be the main part of the consumers, are connected 24/7 and expect you to do the same.

So, look at it from an innovative thinker and business’ point of view – the new technology is just a logical development of the way we consume and communicate. After all, there are unbelievable things happening in this world. We have to be well prepared for any possible scenario, that we might not even dare to imagine (yes, this is a referral to the global pandemic situation). Remote offices, online meetings, creative online marketing, digital customer interactions and e-governance are no longer a thing of the future. You need your online presence now.

Digital Business Transformation from BluCloud

Get in touch with our digital transformation specialists if you need an expert to help you to:

craft a digital transformation strategy for your business;

create AI-driven sales techniques for your business;

tailor digital marketing strategies to create dialogues with individual customers;

craft data-driven marketing strategies to optimize marketing costs;

implement cloud computing to your sales strategy;

secure your business data;

implement social media channels to your customer service to create high-quality customer interaction;

digitize your customer service by implementing artificial intelligence solutions;

free your data and share intelligence across departments of your company;

centralize and leverage your business data silos to better understand your audience and the marketplace as a whole;

prepare your employees and existing customers for digital transformation;

create new innovative promotions to generate leads;

implement new technologies to digitize your business;

empower your employees in the new digitized environment;

make the collaboration between the teams in your company easier by implementing digital interactive solutions;

integrate different technologies already used in your business to work well together.

Simply put, we will help you build bridges between your business data, your employees and customers in order to transform your business for the bigger future.